Lloyd Nimetz, writes in the June 13, 2010 edition of Stanford Social Innovation Review about the gap between our growing access to information and our ability to apply that information to effective action. He says, “action is the next big thing to get changed by the Internet. We’re slowly going to enter another phase of the information revolution, the age of ‘intelligent and organized action’. How’s it going to happen? ... "We need to come up with much more enlightened ways (tools) to organize information to help people find the best actions for them. After reading an article in the newspaper, you should be able to click on an action button that gives you a customized list of the best actions you can do to help."

I find this is a fundamentally important question - how do you turn the terra bytes of information accessible on the web into useful action? However, the problem is not quite as straightforward or technical as it sounds...